Where health meets your unique rhythm.

a man and a woman holding hands walking down a sidewalka man and a woman holding hands walking down a sidewalk

Our Story.

Our founder's frustration with today’s generic approaches to health ignited a quest to create a solution that could provide health tailored to every body.

In an era of mass offerings, Hupe redefines wellbeing, crafting premium programs that harmonise with each individual's unique biology, physiology and genetics – a rebellion against convention, an ode to personalisation.

At Hupe, we are committed to optimising health through bespoke experiences, where one's path to vitality is as unique as their fingerprint.

Our values.

When you’re part of Hupe you understand that our values are lived – not just spoken about.

People first

Whether it’s our members, partners or colleagues, we communicate to everyone with honesty, respect, humility and empathy.

We don’t sit still

We're perpetual learners, embracing new research to propel progress. Change is our catalyst, and we flourish beyond our comfort's confines.

Facts over opinions

Our products and services are steeped in scientific research.  No hearsay, fads or opinions from unqualified social media influencers.

Tech is our heartbeat

We are a technology business at our core.  We use the latest advances in technology and AI at every touchpoint in our business.

Our team.

Sami Malia
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Sami Malia

Founder & CEO
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Dr Leah Austin
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Dr Leah Austin

General Practitioner & Nutritional Therapist
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James Hatchman
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James Hatchman

Chief Product Officer
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Shivani Vaghela
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Shivani Vaghela

Head of Business Development & Partnerships
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Kareem Kobeissi
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Kareem Kobeissi

Head of Client Services
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Maria Raidy
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Maria Raidy

Member Experience Manager
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Sara Malia
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Sara Malia

Finance & Business Intelligence
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Hupe Advisory Board

Dr Vonda Wright
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Dr Vonda Wright

Chief Medical Officer
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Markus Deutsch
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Markus Deutsch

Founder & CEO (Fusion Sport)
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Chris Moore
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Chris Moore

Founder & CEO (Nordic Labs)
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Alex Kergall
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Alex Kergall

Founder & CEO (Altior)
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Andrew Steele
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Andrew Steele

Healthtech & Labs Specialist
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Get in touch.

Have a question? Send us a message and we’ll be happy to help, otherwise 

check out our FAQ’s.

Hupe Members can directly connect with their dedicated Wellness Team via the Hupe Platform.